"Is your college or university looking to support a truly great initiative? Continued awareness is the key to long-term success of this national initiative. A student project-based learning initiative allowing your students to submit RFP's, earn income, and work w/businesses."
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Term Of The Day: Customer Experience (CX) Customer Experience, or CX, refers to how a customer feels about a brand or company based on their experiences with it. CX managers and departments responsible for creating an optimal Customer Experience Strategy are tasked with ensuring customers have positive experiences with the company, whether through purchasing a product or service, receiving support for their purchase, or being engaged by marketing or advertising initiatives. Each of these touchpoints, or ways by which consumers can interact with a company, can create negative or positive impressions, and CX strategies involve both differentiating a brand from the competition and maximizing the positive experiences consumers have with the brand, with the overall goal of reducing customer churn and improving overall customer lifetime value (LTV). CUSTOMER EXPERIENCE: OPTIMIZING EACH POINT ON THE CUSTOMER JOURNEY Specifically, customer experience managers and departments analyze each point on the customer journey or customer lifecycle from the perspective of the customer and work to ensure the company is delivering an optimal experience for consumers along the various steps of the process. The customer journey typically includes most or all of the following steps: discovering the brand via marketing or advertising, researching the brand and comparing it with alternatives through research and reviews, purchasing products or services from the brand, receiving support from customer service, and ideally, purchasing from the company again or remaining on subscription-based revenue models offered by the company. By successfully optimizing each stage of the customer journey, customer experience departments create a higher likelihood of brand loyalty and positive advocacy for the company and its products or services while also increasing overall revenues and customer LTV. |
A: Experience imparts not just knowledge, but also understanding. Doing the work teaches real life use cases and best practices. While certifications provide a safety net and comfort to those hiring you, your skills and experience matter more in the long run.
A: Among technology employers, 47% say skills training credentials are most important when considering a candidate for an entry-level job. Only 26% say college degrees are impactful. Yet, the majority (81%) require degrees.
A: Employers want to know that a potential candidate will be a good fit for the role from the start. Certifications from credible institutions—especially those related to the skills required for a position—combined with experience help prove that a candidate is qualified for the job.
A: Those who participate in professional certificates and formal certification programs consistently report an increase in salary. Because a certificate demonstrates your commitment to specialized and enhanced training, many employers are apt to reward such behavior.
A: In the case you're taking a course or have not yet completed the necessary requirements to be licensed in a specific area, you can include these certifications, simply by adding 'in progress' to the description and stipulating the anticipated completion date.
A: Keep in mind that a combination of experience and certifications is always the best way to get the career you want. A degree alone is unlikely to get you in the door at any employer; you may also need at least one internship and preferably a lot of part-time experience.
A: Once they earn a certificate, students can earn higher salaries in more desirable jobs, giving them an edge over others. Surveys consistently show that these students are also able to gain more employment and career advancement opportunities.
A: Degrees typically provide individuals with a greater depth of knowledge than certificates. Certificate programs usually focus on teaching students specific and practical skills related to that career field.
A: Not only can taking an online course help you develop some of the basic skills you'll need for the new position, but listing it on your resume is a good way to show that you have the skills required for the job and include the keywords necessary to get past Applicant Tracking Systems (ATS).
A: Even in jobs where a certification isn't strictly required, it can be a good way to demonstrate your skills. The more well-known or established the accreditation is, the more true this is. If you're working or moving into a field with an industry standard certification, it might be well worth pursuing.
A: AWS Solutions Architect Professional
Google Cloud Platform (GCP) Certified Professional Cloud Architect
Certified Information Systems Security Professional (CISSP)
Certified Information Security Manager (CISM) by Information Systems Audit and Control Association (ISACA)
A: Definitely! You should only add certifications that add value to your resume. If you're a business analyst, for example, a Certification of Competency in Business Analysis (CCBA) WILL help get you hired. A bartending or CPR certification, though, won't.
A: Certifications when you are a student show that you have an interest and a skillset that is above the average highschooler. They show that you are a carrer-oriented person who is ready to get things done, which means colleges can have confidence you'll make their post graduation employment rates look good.
A: Learning new skills makes you marketable and relevant to employers. Certifications prove that you are both well-trained and committed to professional growth. They verify your skills and also your ambition. By enrolling in a course or training and getting certified, you'll gain valuable experience to add to your resume.
A: Diploma and certificate programs are sometimes available in the same subject, but diploma programs generally take a more in-depth look at a subject than a certificate program and may help prepare students for a particular career.
| Skillset-2-Job Role Compatibility | Work Experience Builders | by CertificationPoint |
|---|---|---|
| Scripting (Bash, PowerShell) | Python | Cybersecurity Controls and frameworks |
| Intrusion detection | Security information and event management | Network security control |
| Operating systems | Incident response | digital forensics and malware analysis |
| cloud security | development and operations (DevOps) | Threat knowledge |
| Open Web Application Security | Cyber Threat Intelligence | General Data Protection Regulation |
| Health Insurance Portability and Accountability Act (HIPPA) | cybersecurity workplace skills | cybersecurity analyst |
| communicate technical concepts | Collaboration | Risk management |
| Build foundational knowledge | risk management | Adaptability |
| Critical thinking | SQL (Structured Query Language) | create, manipulate, and query databases |
| SQL and relational database skills | database management professional | Enterprise Data Warehouse Management |
| CRM/Automation System | Unix Shell Scripting | Project Management |
| ETL (Extract, Transform, Load) | Data movement and manipulation | Data Modelling |
| Backup and Recovery | Development Tools | integrated development environments (IDEs) |
| Web Technologies | Data Security | Capacity Planning |
| ERP (Enterprise Resource Planning) | Frameworks Knowledge | Network Administration |
| Information Technology | Firewalls | Windows Server |
| Microsoft Windows | LAN | Firewalls |
| Troubleshooting | Active Directory | WAN |
| Computer Science | Communication Skills | Virtualization |
| Network Security | VPN | Customer Service |
| VMware | DHCP | Help Desk Support |
| Linux | Documentation | Aerospace Engineering |
| Architectural Engineering | Automotive Engineering | Biomedical Engineering |
| Biotechnology & Bioinformatics | Chemical Engineering | Civil Engineering |
| Computer Engineering | Cyber Security | Electrical Engineering |
| Robotics | Software Engineering | Structural Engineering |
| Transportation Engineering | Entrepreneurship | eBusiness |
| Healthcare Management | Business Analytics | Business Management |
| Construction Management | Science & Technology Management | Sports Management |
| Accounting | Hotel Management | Human Resource Management |
| International Business | Labor Relations | Logistics & Supply Chain Mgmt |
| Management Information Systems | Marketing | Social Work |
| Statistics | Surveying | Urban Planning |
| Veterinary Science | Supply Chain Management | Inventory Management |
| Warehouse Operations | Transportation | Procurement |
| Distribution | Freight Forwarding | ERP Systems |
| Customs Compliance | Demand Planning | Problem Solving |
| Teamwork | Leadership | Organizational |
| Communication | Adaptability | Time Management |
| Attention to Detail | Decision Making | Critical Thinking |
| Negotiation | Crisis management skills | Forecasting skills |
| Supervision skills | Robotics skills | Office skills |
| Microsoft office skills | Hospitality skills | Automation skills |
| Integration skills | Mathematics skills | Visual Art skills |
| Public Speaking skills | Senior Scrum Master | Sales Director |
| Translator | Volunteer | Creative |
| Modern Mgt | Python | Java |
| Javascript | Git | SQL |
| HTML | MySQL | CSS |
| C++ | Autocad | AWS |
| Matlab | Jira | Linux |
| Docker | Jenkins | C |
| C# | PHP | Mongodb |
| Microsoft Office | React | Bootstrap |
| Agile | jQuery | Teamwork |
| Problem solving | Angular | Typescript |
| Vendor management skills | SAP skills | Collaborative skills |
| Spark skills | People management skills | Maya skills |
| Performance management skills | Remote Work Skills skills | Purchasing skills |
| Active directory skills | Automation skills | Quality management skills |
| Data modeling & engineering | Big data analysis | AI and ML services |
| AI Deployment & DevOps | AI security | Adaptability and continuous learning |
| Critical thinking and problem-solving | Neural network architectures | Visual Storytelling with Data |
| Distributed computing dynamics | Content Writing | AI Prompting |
| Web Coding | Financial and economic data | Strategic planning |
| Performance monitoring | Staff management | Customer trend analysis |
| Linux Fedora Core 9 | Organization | Multitasking |
| Strategic planning | Goal setting | Strategy development |
| Operations management | Project management | Process optimization |
| Financial administration | Data analysis and reporting | Quality control |
| Marketing and sales | Resource planning | Performance monitoring |
| Staff management | Relationship building | Trend analysis |
| Information systems and database knowledge | MS Office Suite | Zoho One |
| QuickBooks | Trello | Leadership |
| Organization | Multitasking | Problem-solving |
| Verbal and written communication | Time management | Task prioritization |
| AutoCAD | SolidWorks | CATIA |
| Revit | ANSYS | 3D Modeling |
| Blueprint Reading | SketchUp | MathCAD |
| Drafting | Photoshop skills | Cloud skills |
| Data management skills | Teamwork skills | Strong Work Ethic skills |
| Payroll skills | Relationship Management skills | Lean skills |
| C++ skills | Cms skills | Public Speaking skills |
| Persuasion skills | Data analysis and visualization skills | Development and programming skills |
| Project and process management skills | Design and multimedia skills | Digital marketing and content management skills |
| Cloud and IT infrastructure skills | Emerging technology skills | Digital marketing tools (e.g., Google Analytics, SEO) |
| Social media management platforms (e.g., Hootsuite, Buffer) | Content management systems (e.g., WordPress, Drupal) | Graphic design software (e.g., Adobe Photoshop, Canva) |
| Email marketing platforms (e.g., Mailchimp, Constant Contact) | Spreadsheet software (e.g., Microsoft Excel, Google Sheets) | Financial analysis and modeling tools (e.g. Quantrix, Scenario) |
| Accounting software (e.g., QuickBooks, SAP) | Data visualization tools (e.g., Tableau, Power BI) | Risk management software( e.g. Vanta) |
| Electronic Medical Record (EMR) systems | Medical billing and coding software | Health information systems |
| Telemedicine platforms | Medical imaging software (e.g., PACS) | Data analysis and research tools in healthcare |
| Learning management systems (e.g., Moodle, Blackboard) | Educational software and tools (e.g. OneNote, PDF Element) | Online collaboration platforms (e.g., Google Classroom) |
| Multimedia authoring tools (e.g. Hypertext, Lectora) | Educational assessment tools (e.g. Mentimeter, Nearpod) | Video editing software (Final Cut Pro, Adobe Premiere Pro) |
| 3D modeling and animation software (Maya, Blender) | Digital photography and photo editing software | Social media management tools |
| Content management systems (WordPress, Drupal) | Video production and editing software | Social media platforms and analytics tools |
| Search engine optimization (SEO) techniques | Data analysis and reporting tools | Event management software (Whova, Eventbrite) |
| Project management tools (Trello, Asana) | Communication and collaboration tools (Zoom, Dropbox) | Data analysis tools (HubSpot, Google Analytics) |
| Computer-Aided Design (CAD) | Building Information Modeling (BMI) | Estimating and costing software (RSMeans) |
| Communication and collaboration tools (PlanRadar, Smartsheet) | Project management software (Construct, ProCore) | Financial analysis software (e.g., Bloomberg Terminal, FactSet) |
| Risk management tools (e.g., Riskalyze, RiskMetrics, and MSCI RiskManager) | Banking software and platforms (e.g., Temenos, Finastra, and FIS) | Data analysis and reporting tools (e.g., Tableau, Power BI, QlikView) |
| Financial modeling and analysis (e.g., Microsoft Excel) | Proficiency in spreadsheet software (e.g., Microsoft Excel or Google Sheets) | Knowledge of procurement software: (e.g., SAP Ariba, Coupa, or Oracle Procurement) |
| e-procurement systems | Data analysis and reporting: (e.g., Tableau) or statistical analysis software (e.g., SPSS) | Communication and collaboration tools: (e.g., Google Meet, Microsoft Teams) |
| Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) | Database management systems | Document management software |
| Calendar and scheduling tools | Virtual meeting and communication platforms | Architectural design software (e.g. AutoCAD, SketchUp, Revit) |
| Building information modeling (BIM) software | Rendering and visualization software (e.g. Vectorworks, Adobe Substance 3D) | Project management tools (e.g. Archicad, Wrike) |
| Energy analysis and sustainability software (e.g.Diligent ESG, Novisto) | Human resources | Human resources information systems |
| Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook) | Applicant tracking systems (ATS) | Data analysis and reporting (e.g. BI, Python) |
| Collaboration tools (RingCentral, Basecamp) | Manufacturing software (e.g. Fishbowl, Prodsmart) | Data analysis and reporting (e.g. Factbird, Segment) |
| Inventory management (e.g. Katana, Cova) | Quality control software (e.g.Greenlight Guru, KAWAK) | Troubleshooting and maintenance |
| System installation and maintenance | Network administration | Security management |
| Diagnosis and troubleshooting of IT issues | End-user support | Remote support |
| Backup and recovery operations | IT standard compliance | Automated IT systems |
| Helpdesk management | Training and mentoring | Performance optimization |
| Network monitoring and optimization | Documentation and recordkeeping | Time management and problem-solving ability |
| Communication and interpersonal skills | Knowledge of computer hardware, software and peripherals | Knowledge of IT standards and protocols |
| Knowledge of customer service best practices | Backup and Disaster Recovery | Remote Desktop Support |
| Windows 8.1 | Windows 10 | Windows 11 |
| Operating System Installation and Configuration | Chromium OS | Android |
| Linux | Fuchsia | Wear OS |
| OS/360 | z/OS | IBM |
| AIX | OS/2 | Apple macOS |
| Google's Android OS | Microsoft Windows | Apple iOS |
| Linux Operating System | Agile and Scrum methodologies | Machine learning and AI algorithms |
| API design and development | IT compliance and governance | UX/UI design principles |
| Blockchain technology | Containerization technologies (Docker, Kubernetes) | Version control systems (Git, SVN) |
| Software testing and debugging | System architecture design | Performance optimization |
| Storyboarding | Adobe Creative Suite (Illustrator, InDesign, Photoshop) | User interface design |
| User experience design | Augmented reality (AR) design | Virtual reality (VR) design |
| Accessibility standards for design | Prototyping (digital and physical) | Lean Green Belt Training |
| Lean Yellow Belt Training | Web Administrator | Computer Security Management |
| Qualified Trainer | Workstations & Servers | Traditional Servers/Blade Servers |
| Exchange Server | VMWare | RemedyARS |
| HTML | PERL/CGI | Oracle 8i-9i |
| HP OpenView | CiscoWorks 2000 | Sniffer Pro |
| DNS | Linux/Unix | Novell Netware |
| SQL Server | Internet Information Server (IIS) | ASP/ASP.net |
| Sidewinder (Cobra) | Solaris | Legato Networker |
| TCP/IP | PHP4 | XML |
| Microsoft Office | Visual Studio Development | NetIQ |
| Visio 2000 | Photoshop | CSS |
| DHTML | Internet Scanner | Coldfusion |
| SharePoint Portal Server | SharePoint Designer | Macromedia Dreamweaver |
| Quest TOAD (Oracle database interface) | BootStrap | WordPress |
| Joomla | Mobile Apps Development | OSCommerce |
| NotePad++ | ||
| Build Student Readiness Experience Builder | Build Group-Based Experience Builder | Build Volunteer Experience Builder |
| Create Company-Based Experience Builder | Create New Hire Experience Builder | Create Training Experience Builder |
